As a health economist, I study healthcare through the lens of demand, supply and yield. Even though markets for healthcare products and services deviate from what we economists would call the ideal market, the core principles offer a valuable framework for examining secular trends.
The health economy generates as much as 30% of the world’s data – more than any other part of the economy. And yet, we are satisfied with data that is “directionally correct” instead of demanding data that is “statistically representative” and market specific. We say healthcare is local and yet rely on national trends that fail to account for geographical nuances, even though what is true of one market is rarely reflective of another.
I have long thought our industry has lacked research that contextualizes emerging trends alongside local dynamics in a way that is applicable to stakeholders across the health economy (i.e., payers, providers, investors, life sciences, new entrants). Our premium research combines industry expertise, proprietary data and predictive analytics to answer the most important and challenging questions in healthcare: Which markets offer the best opportunity for growth? How has the primary care landscape changed with the wave of retail entrants? How will pandemic-era behaviors impact the healthcare Americans will need in the future?
