Site Selection
Invest Wisely in New Markets and Facilities
Data-driven insights to inform market selection, de novo expansion and M&A activities
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Effective facility planning requires a detailed understanding of supply and demand.
For decades, health economy stakeholders have allocated capital with a “Field of Dreams” mindset – “if you build it, they will come” – because of an unsophisticated reliance on demographic trends, national demand forecasts and anecdote.
Despite abundant evidence that demand for healthcare services is flat, legacy demand forecasts assume perennial growth
Site selection tools based on Medicare data miss demand from commercially insured patients
Static directories are outdated and imprecise, creating an inaccurate view of provider supply
Make evidence-based capital allocation decisions for new access points
With visibility into shifting demand, provider alignment and market saturation, you can choose sites that deliver the maximum return on invested capital.

Locate high-opportunity markets for commercial growth
- Develop sites that will attract and retain commercially insured patients
- Prioritize ZIP codes with the greatest opportunity for growth
- Map care consumption for commercially insured patients
Identify markets with growing – and shrinking – demand
- Forecast 10-year demand for healthcare services
- Identify emerging markets with growing service line utilization
- Find pockets of unmet demand with insights at the ZIP code level

Understand the competitive landscape
- Identify existing facilities to assess market saturation
- Map each competitor’s inpatient and outpatient footprint
- Assess how alignment of referring providers could impact performance
Develop or acquire sites that meet consumer preferences
- Improve convenience with visibility to ZIP5 patient personal service areas
- Align service offerings, hours of operation and facility types with psychographic profiles
Which solution is best for your workflow?
Access site selection data with the solution that fits your unique needs.
Our hosted BI environment enables row-level analysis for maximum flexibility.