Product Blog

Market share is the most important measure of winning or losing in any competitive market, yet many organizations operate without a strong understanding of their competitive landscape. When analyses focus on traditional hospital competitors, they overlook the rapid growth of ambulatory providers, which causes providers to overestimate their market share. Without visibility into competitor market share and its shifts over time, strategic planning becomes guesswork. 

Market Explorer’s new Market Leaders view solves this critical knowledge gap. By identifying the top provider organizations in a market, users can easily visualize market size and measure performance against every competitor. 

What’s New: Market Leader Visibility

The new Market Leaders view provides multiple ways to assess your competitive landscape and track changes in market share over time. 

• Identify Market Leaders. View the top 100 organizations in a market, ranked by visit volume and average market share. This ranking reveals how market share is distributed across inpatient and outpatient settings, helping gauge market concentration, identify organizations competing for market share in key service lines and prioritize competitive threats that most impact network performance. 
  
• Compare Performance Trends. Select up to three organizations to populate visualizations that compare month-over-month visit volumes and market share. These comparisons highlight whether changes in market position are due to seasonal variation, competitive growth or market-wide shifts, helping organizations respond quickly to emerging threats and opportunities.
• Review Detailed Rankings. Switch to the table view to see visit volume and average market share by quarter in a sortable, easy-to-scan format. This view enables analysis of how each organization’s position changes over time, supporting both high-level assessments and detailed market tracking. 

Why It Matters 

As competition for patient volume intensifies, a comprehensive understanding of market share changes is essential. The Market Leaders view goes beyond high-level market share estimates to reveal where share is concentrated, by organization and service line. 

Without visibility into these shifts, the impact of ambulatory providers can be underestimated, early signs of new entrants eroding market position can be overlooked and seasonal variation can be mistaken for competitive gains. Comparing competitors can reveal whether a single emerging threat is present or whether pressure is coming from multiple directions. 

With this insight, organizations can develop data-driven strategies to defend share in priority service lines, respond quickly to emerging threats and allocate resources toward the markets and competitors that most influence network performance. 

Get Started Today 

Already a client? Log in now to explore the new visualizations and assess your competitive performance in your markets. 

New to Market Explorer? Schedule a demo to learn how these capabilities can help you assess growth opportunities, monitor competitors and strengthen your competitive position. 

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