Solutions

Market Research & Strategy

Improving the speed and quality of decision-making among every healthcare stakeholder has never been more critical. Healthcare plays a massive societal role.
It is complex and represents a growing economy. Defining trends of the last decade – from evolving consumer expectations for Amazon-like services to “non-traditional” provider entrants – will continue to accelerate in the years ahead. In an economy defined by constant change, the challenges of effective decision-making placed on all healthcare executives, from hospital operators to policymakers, are even more acute.

Understand

The Challenges

The health economy creates more data than any other part of the economy, but healthcare has historically been challenged to gather, distill and analyze the data in a way that allows healthcare executives to operationalize it as meaningful information. As healthcare executives begin developing strategies to guide their organizations in a health economy recovering from the global COVID-19 pandemic, insight into the demand, supply, and yield equation will help us distinguish between commonly-held anecdotes and the data-informed truths.

The Anecdote	The Fact
Patients are loyal	Patients are consumers, and consumers are not loyal
Everyone loves telehealth	Less than 15% of the U.S. population used telehealth in 2020
Surgeons are splitters	PCPs are splitters
If we win the heart of Mom, we win the family	Women are less loyal to a system than men
If you build it, they will come	Consumer preference is based on psychology, not "location, location, location"
Demand is derivative of burden of disease	Demand is flat to declining despite increasing burden of disease
Not much changes in healthcare	Everything changes