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Market Analytics

 
Healthcare is a negative-sum game, and winning a negative-sum game is virtually impossible without accurate and actionable information. Market share is the measure of wins and losses, so analyzing market share correctly is fundamental to survival.
Market Analytics Crosswalk
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Provider Directory

 

Virtually every stakeholder in the health economy overestimates their market share because they underestimate the number of suppliers in a given market. Trilliant Health’s Provider Directory utilizes an algorithmic approach that is updated monthly to provide the most probable location of more than 2M healthcare providers, revealing who does what at which location on which day.

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Network Integrity

 

The easiest way to improve market share is to have a deeper relationship with your existing customers, and network integrity is the best measure of customer loyalty. Improve network integrity through a comprehensive understanding of the provider supply and corresponding practice patterns while integrating the consumer demands and preferences in your market.

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Share of Care

 

Healthcare stakeholders often assume that consumers are loyal to a specific healthcare provider or system. In reality, consumers increasingly make decisions about their healthcare based on factors other than a physician referral, including access, affordability, and personal preference. 

 

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Winning a Losing Game, Part III

 

Why Health Systems Don’t Know Their Actual Market Share: In any competitive market, especially a negative-sum market, market share is the most important metric to measure wins and losses.


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About Us

Our Noble Purpose

We are in business because every American is impacted by the health economy, and we are committed to making it exponentially better. Our vision is to create an algorithmic approach for every mission-critical decision in the healthcare industry. Our mission is to combine healthcare industry expertise, market research, and predictive analytics to redefine how the healthcare industry thinks, develops evidence-based strategies, improves clinical pathways, and maximizes return on invested capital.