Market share is the most important measure of winning or losing in any competitive market, yet many organizations operate without a strong understanding of their competitive landscape. When analyses focus on traditional hospital competitors, they overlook the rapid growth of ambulatory providers, which causes providers to overestimate their market share. Without visibility into competitor market share and its shifts over time, strategic planning becomes guesswork.
Market Explorer’s new Market Leaders view solves this critical knowledge gap. By identifying the top provider organizations in a market, users can easily visualize market size and measure performance against every competitor.
The new Market Leaders view provides multiple ways to assess your competitive landscape and track changes in market share over time.
As competition for patient volume intensifies, a comprehensive understanding of market share changes is essential. The Market Leaders view goes beyond high-level market share estimates to reveal where share is concentrated, by organization and service line.
Without visibility into these shifts, the impact of ambulatory providers can be underestimated, early signs of new entrants eroding market position can be overlooked and seasonal variation can be mistaken for competitive gains. Comparing competitors can reveal whether a single emerging threat is present or whether pressure is coming from multiple directions.
With this insight, organizations can develop data-driven strategies to defend share in priority service lines, respond quickly to emerging threats and allocate resources toward the markets and competitors that most influence network performance.
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