Demands on health system marketing departments for growth and accountability are relentless. Data-driven marketing is the new imperative, yet marketing departments typically run lean, with lean budgets.
For the foreseeable future, the strength and sustainability of healthcare providers will depend on their capacity to capture and maximize revenue from commercially insured patients.
Longtime health care executive Hal Andrews has a new CEO role and a fresh round of funding to grow his recently merged company.
Healthcare analytics company Trilliant Health has snagged a round of growth financing led by Nashville Capital Network, a move that comes six months after the company was born from the merger of Aegis Health and Clariture Health.
If you are ready to use data analytics as a competitive differentiator for success, here are seven tips to accomplish your goals....