Director of Marketing

Located in Brentwood, Tennessee

Who Is Trilliant Health?

Trilliant is a high-growth, healthcare analytics company. We are on a mission to make hospitals stronger through intelligent patient acquisition.


Primary Duties and Responsibilities:

  • Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
  • Create and implement new projects and creative ideas that help improve Marketing Qualified Lead (MQL)/Sales Qualified Lead (SQL) conversion rates.
  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand.
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • A/B test and continually measure the performance of these conversion assets.
  • Optimize our marketing’s conversion paths and rates overall and drive MQLs for our sales team.
  • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies. Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, and LinkedIn. Drive consistent, relevant traffic and leads from our social network presence.


Requirements:

  • BA/BS degree or equivalent work experience
  • Minimum 3-5 years of experience in marketing
  • Excellent communicator and creative thinker with an ability to use data to inform all decisions
  • Proficiency in HubSpot’s marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
  • Bonus skills: fluency in WordPress, copy writing
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